diffjustdiff ___360º Vision
___For something to become real, at first there must be a dream …
The act of design is an act of creation.
Imaginative processes utilize speculative thinking methods that are similar to those present in the making of dreams.
When we imagine, we invent unreal scenarios that are near to dreams.
When we design we utilize our imagination as a form of visualization of possible reality. Thought becomes speculative, situated outside reality. In this way we have the necessary freedom to create a new reality, a new entity, which until that moment had been non-existent and unthinkable.
Are aesthetics functional? Yes.
Who would not want to work in a nice and special place? And to reside in one? And to be in one?
Aesthetics, along with environmental factors, produce a sensation of well-being within us. Aesthetics make us feel better with our environment, physical and human, and with ourselves. Well-being is translated in a minor tension between our interior and the exterior. It improves our capacities of relation, reflection, tolerance, interaction, assimilation, coexistence, and ultimately, of efficiency and productiveness. Aesthetics are related to beauty. Beauty is related to health. Through aesthetics we create beauty, and through beauty, we create health.
In the absence of aesthetics, both physical and human environments degenerate into passiveness and indifference, or even worse, they degenerate into aggressiveness and intolerance.
By investing in aesthetics, we also invest in functionality.
